Directed by the Custodian of the Two Holy Mosques King Abdullah bin Abdulaziz, the Saudi Arabian General Investment Authority (SAGIA) liaised with a consortium of Saudi corporations to form an investment vehicle for the development of the King Abdullah Foundation property to the east of Al-Madinah to compliment the foundation's work, act as a cultural landmark serving visitors, and become a national icon for knowledge-based industrial development.

• Establish an economically viable catalyst for knowledge-based industries in Al-Madinah Al-Mounawwarah
• Establish an alternative central business district for Al-Madinah with better facilities and infrastructure that is easily accessible to Al-Madinah's residents and visitors
• Create a tourist destination supported by the unique theme park, world-class hospitality establishments and outstanding retail offer
• Create a superior urban environment to attract Al-Madinah's residents, visitors and knowledge workers to live and work in this city

• Al-Madinah has a unique position for attracting Muslim talents from all over the world, who are eager to live, work, retire, or make extended visits to it as the second most sacred city in Islam
• Al-Madinah is rich in its heritage and religious related content and talents
• Al-Madinah has been a leading city in digital economy initiatives and an e-government pilot
• There are well established higher education institutions serving both SMET and religious segments religious segments.
• A network of transportation facilities is planned to connect the city to the Holy Mosque in Al-Madinah and other major cities and economic centers in Saudi Arabia. Arabia

• 30 billion Riyals (Us 8 Bill) of Aggregate investment for developing the project.
• 20,000 new job opportunities.
• An expected population of one hundred and fifty thousand persons.
• The project can accommodate up to 30,000 visitors.
• A retail area including 1,200 shops.
• 30,000 residential units.
• Project land area of 4.8 mil. Sq. meters.
• Total build area of 9 mil. Sq. meters.